P5 D

P5 D – Target Audience

The target audience for my game will be anyone who is interested in a casual gaming experience. This is because my game has no real storyline and exists purely for fun which makes it acceptable in the casual gamer culture. These people will be into third-person gameplay as this is the camera angle in which my game is played and they will also be into fast paced gameplay as my game is fairly fast paced. My target audience will also be into the free-to-play genre as this is one of the genres of my game as my game is free-to-play and will make money from small adverts included within the game and downloadable content (DLC).

The age of my target audience will most likely range between 10 – 18 years old, this is because the game is more likely to appear to a younger audience due to the jokey and childish nature of the game. For example, the game is jam packed with colour which would appeal to kids as multi-colours signify fun which appeals mostly to a younger audience. Furthermore; the world that the game is set in could be considered as ridiculous or bizarre which could also be considered a feature most liked by younger audiences as it keeps them on edge and feeling entertained.